Placing on the market

“Placing a product on the market” refers to the first time of “making available on the market” of a product. 

For example, a manufacturer of household appliances finishes manufacturing a batch of tumble dryers and sells them directly to a home appliance store. At this point, the tumble dryers are placed on the market.  

A product is not placed on the market (nor made available) when the product is: 

• Produced and will be directly exported to a market outside the EU. 
• Still in the stage of testing and validation.
• At the EU customs territory in transit, placed in free zones, warehouses, temporary storage or other special customs procedures. 
• Manufactured for own use.