Promotion and advertisement
What kind of materials?
All visual advertising for specific product models that do not allow for direct purchase is subject to these requirements.
This includes advertisements, physical promotional flyers, web banners, and similar materials.
The requirements also apply to technical sales materials that reference the technical parameters of a specific product model. On this website, these materials are collectively referred to as advertising.
What are the requirements?
Advertisements must provide information about the energy class and the currently allowed energy classes for the product type, also referred to as the permitted range. The following requirements apply, among others:
- Advertisements in black and white may use a black-and-white arrow.
- The arrow must be sized to ensure it is clearly visible and readable for the customer, and the energy class indication must be in a font size at least as large as the price.
- Additionally, customers must be able to access the energy label and product information sheet via a link to EPREL or by requesting a printed copy.
- Telemarketing based on printed materials must also inform customers about a free and publicly accessible website where they can view the complete energy label and product information sheet or offer a printed copy.
Example: New energy label
The energy class and the permitted range must be indicated using the graphical element, as shown in the example here.
Example: Current energy label
The energy class and the permitted range must be indicated using the graphical element, as shown in the example here.